Friday, 13 May 2011

Royal Enfield dealers head for the hills

Royal Enfield dealers from across the country hit the road for a hard day's ride around the Cotswold hills for their annual conference.

"Rather than sitting everyone in a conference room and showing them power point presentations and graphs, we thought we should make the most of the weather and get out to ride the product instead" explains sales director Ben Matthews.

Thirty machines, including a Bullet Classic sidecar outfit as support vehicle, travelled the 140 mile route, stopping for coffee at the Gloucestershire and Warwickshire steam railway, followed by lunch at the Watsonian factory, home to Royal Enfield in the UK.  In the afternoon the group rode to the market town of Witney, (now famous as the constituency of Prime Minister David Cameron), where they were given a private tour of the Wychwood brewery, famed for its craftily crafted Hobgoblin ale.

The day was rounded off with an informal dinner at which awards were presented to the best-performing dealerships, won for the ninth consecutive year by Haywards of Cambridge. Watsons Motor works of Leominster carried off Best New Dealer, while Berrybrook Motors of Exminster and 3X Motorcycles of Ringwood were both Highly Commended for the largest increase in sales.

For more information on the complete range of Royal Enfield motorcycles visit

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