Thursday, 26 March 2009

Watsonian Squire Support BEN

Watsonian Squire will make a donation to BEN for every Royal Enfield motorcycle they sell this year. A spokesperson for Watsonian Squire said,

“Royal Enfield UK are delighted to be supporting BEN by making a donation to the charity for every bike we sell. In these though times we recognise that it is more important than ever to look after those less fortunate than ourselves.”

Charles Davis, Director of Fundraising and Communications for BEN said of the scheme,

“Performance related giving schemes such as this are just one of the many easy ways to support BEN, the only charity dedicated to people in the motor industry past and present and their families. Donations such as this generous one from Royal Enfield allow us to continue giving the high standards of care and support that we are famous for. Our heartfelt thanks go to all involved.”

Find out more about BEN at

Wednesday, 25 March 2009

Across Britain by Bullet

On the 14th September Ian Aspey will be leaving Twyning in Gloucestershire to ride from Lands End to John o’Groats using only A and B roads. This is a round trip of approx 2,000 miles taking about 2 weeks to complete.

"I will be riding my Royal Enfield 500 bullet motor cycle" explains Ian. "This bike has hardly changed in design since the 1950’s and draws crowds of admirers. Last autumn whilst taking part in Enduro Himalaya on a similar bike, I met Dave the medic, a member of the Midlands Air Ambulance team and was impressed by the dedication and skill of these guys. I think the county air ambulance is a wonderful organisation and you never know when you might need them. As I am a photographer I made a DVD of the ride and fellow riders generously donated to the cause and raised a total of £700. I so enjoyed riding my Enfield in the Himalayas I’ve decided to continue fund raising by travelling from Land’s End to John O’Groats and hope to raise over £3,000. I also hope to meet up with some of the guys from the Himalays trip en route".

Ian would like to thank Watsonian Squire from Blockley and Gordon & Neil from Lucas Motorcycles Ross-on-Wye for help and servicing for this trip.

Accidents will always happen, so it is reassuring to know that across the Midlands and Welsh border region we have an Air Ambulance service available 7 days a week, 365 days a year, just in case. They receive no government or lottery money – in fact no public funding at all. The Charity needs to fundraise £5.6 million each year to support the work of the helicopter service.

To make a donation visit Ian's fundraising page at

Friday, 20 March 2009

Midlands Royal Enfield 2ND GRAND OPEN DAY

Midlands Royal Enfield 2ND GRAND OPEN DAY inc. a 'RIDE-OUT' with 8 Times World Champion PHIL READ!

SUNDAY MAY 17TH from 10.00am.

Guest of Honour this year is none other than 8 times World Motorcycle Champion PHIL READ. In addition to being on hand to talk about his illustrious career with Norton, MV Agusta and Yamaha, Phil has agreed to lead a 1 hour 'RIDE-OUT' where anyone is welcome to join Phil on his Road Test of the new EFI Royal Enfield Electra Clubman. This will cover about 50 miles on brilliant open roads with a stop for Tea and a chat. Other attractions include:


Al items except Food, Drinks and Raffle are entirely free of charge. For more information visit

Record sales for Royal Enfield as bike market stalls

Sales of the Royal Enfield Bullet grew by nearly 30% last year, bucking the national trend which saw motorcycle registrations fall by 3.4%. This is the ninth successive annual growth for the Bullet, which has been in continuous production for over 50 years, and overshadows the company’s impressive 15% rise in UK sales during 2007.

“Motorcycling is predominantly a leisure activity these days and the classic styling and low running costs of the Royal Enfield make it an attractive proposition at times when money is tight,” explains Ben Matthews, UK Sales Director for Royal Enfield.

Tough new Euro 3 emissions regulations mean that the 350cc and 500cc Bullet models, powered by the original 4-speed iron-barrelled engine, could no longer be sold in the UK after December 2008 and demand proved strong as customers took advantage of the final chance to purchase a brand new bike that has remained virtually unchanged over the past half century.

This year all new Royal Enfield motorcycles sold in Europe will be powered by the new 500cc unit construction fuel injected engine. Its modern design is more powerful, producing 41.3 Nm of torque at 4000rpm, but the pushrod construction, with a bore of 84mm and 90mm stroke, still delivers an authentic-feeling ‘British Single’ experience.

Prices for the Royal Enfield Bullet start at £3,999 on the road for the new Electra EFI.

Friday, 13 March 2009

Royal Enfield and CIA Insurance team up

RUGBY based motorcycle insurance specialist CIA Insurance have been selected to provide the official Royal Enfield Motorcycle Insurance scheme, offering fantastic insurance policies, savings and service to owners of the poplar bikes.

Royal Enfield has been producing top quality British motorcycles since 1901 and bringing CIA Insurance on board means it can offer its loyal customer base extra benefits.

When you take out Royal Enfield insurance not only do you get a great deal on your policy but it will include many fantastic benefits such as free legal club membership, 24x7 claims line and 12 months recovery service for free.

Eliot Blundell, Director of CIA Insurance said: “CIA Insurance has 15-years of motorcycling experience whereas Royal Enfield has over 100-years. It is a very well known and respected brand which we are delighted to be working with. The bikes are beautiful and we are very pleased to be able to offer Royal Enfield customers such a good deal.”

Ben Matthews, Sales Director of Royal Enfield said: “We are very excited to be in partnership with CIA insurance and are looking forward to working with a bike friendly company that has a can-do attitude. We’re delighted that CIA Insurance can offer extra benefits to our customers.”

There are a lot of exciting things afoot at Royal Enfield and the New Year will see the launch of the new Bullet 500 Classic model, which CIA Insurance will be able to cover.

CIA Insurance has over 15 years experience in the motorcycle insurance market and guarantees to beat 9 out of 10 bike insurance quotes. For cheap motorbike insurance call on 0844-888-8575 and speak to experienced sales staff that will get you the best cheap bike insurance on the market.