Royal Enfield Dealer awards 2010

Royal Enfield dealers from across the UK gathered for the annual dealer conference at Prescott in Gloucestershire, home of the famous speed hill climb.  Encouraged by a positive response to the new fuel-injected engines from both media and public, dealers had an opportunity to see the new collection of genuine Royal Enfield clothing and accessories, supported by a range of in-store merchandising. 

For the first time in eight years there was a photo-finish for the coveted Dealer of the Year award, with Midlands Royal Enfield (Steve Smith, above left with Ben Matthews from Royal Enfield) finishing in joint first place with Hayward's of Cambridge (David 'Stan' Stanley with trophy).

John and Nicki Powell of Bridge Road Motorcycles in Liverpool (above) collected the Highly Commended award for the largest increase in sales.

Steve Whitehead from Earnshaw's of Huddersfield scooped Best New Dealer.

Woodsman in the Wychwood

The Wychwood brewery, located in Witney close to one of Britain's most ancient forests, hosted the UK launch of the new Woodsman model from Royal Enfield motorcycles. First produced in Britain in 1901, Royal Enfield have been manufactured in India since 1955, but remain popular in the UK and their importer's public relations agency is based in Witney. Although powered by a brand new electronically fuel-injected engine, the Woodsman will look familiar to riders who remember Royal Enfield from the Fifties and Sixties.

“We're delighted Wychwood brewery agreed to host the launch of our new bike” says Ben Matthews of Royal Enfield UK. “We felt their traditional brewing techniques reflected the heritage of our classic British designs and the journalists we invited were all keen to visit the home of Hobgoblin ale!”

Goggles on, lads, and off to the 1950s - Sunday Times tests the Clubman

"The bike maker, a part of biking history, has embraced modern technology. Well, up to a point, says our writer"

Click HERE to read Geoff Hill's road test of the new Clubman EFI in the Sunday Times

Fuel-injected Enfield Woodsman - 'Witchcraft I say'

Watch the video for more on the 1950s trial style Enfield with modern fuel-injection and electric start. Read the full test in this week's MCN, on sale Wednesday 24 February 2010.

http://link.brightcove.com/services/player/bcpid1119137831?bctid=66262588001

Vic Reeves’ big bike out

Jim Moir, better known by his stage name of Vic Reeves, is back in the saddle, riding a brand new Royal Enfield Classic 500 motorcycle.

The TV entertainer and host of Shooting Stars has been a keen motorcyclist since his youth and previously owned a 1960’s Royal Enfield Continental GT.

Moir saw the latest Royal Enfield when the company supplied a couple of bikes as props for a Hairy Bikers sketch that he was filming for the recent series of Shooting Stars and was attracted by their classic appearance, evocative of British bikes from the 1950’s.

Looking every inch the classic British bike, the new Royal Enfield classic is powered by a fuel-injected 500cc engine designed to meet the latest European emissions regulations, and returning 80mpg, it is a greener choice of transport too.

Available exclusively through Royal Enfield’s UK dealer network, the Royal Enfield Classic EFI sells for £4,590 on the road. Contact 01386 700907 or visit http://www.royal-enfield.com/ for details

Snow business for Royal Enfield in UK

In spite of record low temperatures in the Cotswolds, it is business as usual for Royal enfield UK!

Royal Enfield Woodsman EFI

Unveiled at the NEC Bike Show on 26th November, the Woodsman EFI is the latest UK-designed variant of Royal Enfield’s Bullet to be powered by the new fuel-injected unit construction engine and is new for 2010. Like the original Woodsman, which was produced by Royal Enfield between 1955 -’59 and sold in the USA under the Indian brand, it is a 499cc Bullet single with high bars and a raised exhaust. However, there the similarities end, because the new Woodsman also features a solo seat, handy mini luggage rack, rear set footrests and an alloy bash plate too.

Routed around the machine’s left side (standard exhausts run along the right side) the high level system is lighter than the original part and has been re-engineered to work in harmony with the engine management unit, allowing the engine to breathe more freely and creating the classic ‘British single’ exhaust note.

Introduced to comply with tough new European emissions regulations, the all-new 499cc engine retains bore and stroke of 84mm x 90mm, but with electronic fuel injection by Keihin of Japan and a 5-speed gearbox. This is operated via a 7-plate wet clutch, so it is both light and accurate. Power output is 28 BHP in standard form with 41.3 Nm of torque at 4000rpm and tested under Euro 3 conditions the engine returns just under 80 mpg, which means an impressive tank range of over 200 miles before switching to reserve.

Due in dealers' showrooms in the New Year, the Royal Enfield Woodsman EFI will sell for £4,699 on the road.

Contact 01386 700907 or visit http://www.royal-enfield.com/