Let us take you for a ride at Birmingham City FC

Royal Enfield is delighted to be supporting a new urban bike show in Birmingham.  We'll be offerng demo rides on selected models from our range and it's a great opportunity to come and talk to us if you can't make it to our open weekend on 19/20th June.  Find out more about this exciting event at Birmigham FC on Sunday 18th July by clicking here.

Royal Enfield Open Weekend 19th and 20th June 2010

Now in its fifth year, the Royal Enfield Open Weekend offers the public an unrivalled opportunity to see their complete 2010 range of motorcycles, with test rides available on all models over both days.  Held at the historic Watsonian-Squire sidecar factory in the scenic Cotswolds, Royal Enfield’s UK home since 1999, this year’s event takes place on the weekend of 19^th/20^th June.  Entry is free and everyone is welcome, whether they ride a Royal Enfield or not, and there will be a prize on both days for the best machine of any make ridden to the event.

Test rides, accompanied by IAM riders, have proved extremely popular, particularly on UK-only models like the Clubman cafe racer and Woodsman street scrambler.  Places are limited and will be allocated on a first come first served basis, so visitors should arrive early to book a seat.

Wychwood Brewery (famous for their Hobgoblin ale) will be bringing their 1952 Bedford dray to add ‘period flavour’ (although all beer will be for consumption after the event has finished), while the now-famous Sea Scouts’ food tent will be serving excellent value freshly cooked food with an Asian flavour.

Respected journalist and author Jim Reynolds returns as master of ceremonies, providing a running commentary along with technical talks and celebrity interviews. 

Other attractions include an opportunity to browse the sidecar workshops, live insurance quotes, spare parts counter and a display of Royal Enfield branded casual clothing and accessories.  A7 motorcycle tours will also be present, with details of their bike tours in the Scottish borders.

Details from Watsonian-Squire on 01386 700907 or visit www.royal-enfield.com

Royal Enfield Dealer awards 2010

Royal Enfield dealers from across the UK gathered for the annual dealer conference at Prescott in Gloucestershire, home of the famous speed hill climb.  Encouraged by a positive response to the new fuel-injected engines from both media and public, dealers had an opportunity to see the new collection of genuine Royal Enfield clothing and accessories, supported by a range of in-store merchandising. 

For the first time in eight years there was a photo-finish for the coveted Dealer of the Year award, with Midlands Royal Enfield (Steve Smith, above left with Ben Matthews from Royal Enfield) finishing in joint first place with Hayward's of Cambridge (David 'Stan' Stanley with trophy).

John and Nicki Powell of Bridge Road Motorcycles in Liverpool (above) collected the Highly Commended award for the largest increase in sales.

Steve Whitehead from Earnshaw's of Huddersfield scooped Best New Dealer.

Woodsman in the Wychwood

The Wychwood brewery, located in Witney close to one of Britain's most ancient forests, hosted the UK launch of the new Woodsman model from Royal Enfield motorcycles. First produced in Britain in 1901, Royal Enfield have been manufactured in India since 1955, but remain popular in the UK and their importer's public relations agency is based in Witney. Although powered by a brand new electronically fuel-injected engine, the Woodsman will look familiar to riders who remember Royal Enfield from the Fifties and Sixties.

“We're delighted Wychwood brewery agreed to host the launch of our new bike” says Ben Matthews of Royal Enfield UK. “We felt their traditional brewing techniques reflected the heritage of our classic British designs and the journalists we invited were all keen to visit the home of Hobgoblin ale!”

Goggles on, lads, and off to the 1950s - Sunday Times tests the Clubman

"The bike maker, a part of biking history, has embraced modern technology. Well, up to a point, says our writer"

Click HERE to read Geoff Hill's road test of the new Clubman EFI in the Sunday Times

Fuel-injected Enfield Woodsman - 'Witchcraft I say'

Watch the video for more on the 1950s trial style Enfield with modern fuel-injection and electric start. Read the full test in this week's MCN, on sale Wednesday 24 February 2010.

http://link.brightcove.com/services/player/bcpid1119137831?bctid=66262588001

Vic Reeves’ big bike out

Jim Moir, better known by his stage name of Vic Reeves, is back in the saddle, riding a brand new Royal Enfield Classic 500 motorcycle.

The TV entertainer and host of Shooting Stars has been a keen motorcyclist since his youth and previously owned a 1960’s Royal Enfield Continental GT.

Moir saw the latest Royal Enfield when the company supplied a couple of bikes as props for a Hairy Bikers sketch that he was filming for the recent series of Shooting Stars and was attracted by their classic appearance, evocative of British bikes from the 1950’s.

Looking every inch the classic British bike, the new Royal Enfield classic is powered by a fuel-injected 500cc engine designed to meet the latest European emissions regulations, and returning 80mpg, it is a greener choice of transport too.

Available exclusively through Royal Enfield’s UK dealer network, the Royal Enfield Classic EFI sells for £4,590 on the road. Contact 01386 700907 or visit http://www.royal-enfield.com/ for details