Royal Enfield Dealer awards 2010

Royal Enfield dealers from across the UK gathered for the annual dealer conference at Prescott in Gloucestershire, home of the famous speed hill climb.  Encouraged by a positive response to the new fuel-injected engines from both media and public, dealers had an opportunity to see the new collection of genuine Royal Enfield clothing and accessories, supported by a range of in-store merchandising. 

For the first time in eight years there was a photo-finish for the coveted Dealer of the Year award, with Midlands Royal Enfield (Steve Smith, above left with Ben Matthews from Royal Enfield) finishing in joint first place with Hayward's of Cambridge (David 'Stan' Stanley with trophy).

John and Nicki Powell of Bridge Road Motorcycles in Liverpool (above) collected the Highly Commended award for the largest increase in sales.

Steve Whitehead from Earnshaw's of Huddersfield scooped Best New Dealer.